From Idea to Action
online course
For (self-)employed professionals
Increase your impact
This online course is for professionals who see clearly what needs to improve, but lack the business language, tools, and insight to get their ideas adopted.
Key topics
In this online course, you learn to turn your idea into a plan people believe in.
You are the heart of what you do. What drives and energises you, fuels your work and your impact. You want to drive change from within your organisation. You have great ideas and the expertise to back them up, you just need the business skills to make them happen.
We use Simon Sinek's Golden Circle to turn your idea into an inspiring plan that decision-makers in your organisation can relate to:
Normally, most people start with the What: here's my idea, here's what it costs. Management hears the cost before they understand the value.
Starting with the Why flips that. People are inspired by why you do something. That evokes an emotion or feeling, and that is what gets people behind an idea.
Presenting your idea in a format (How) that management recognises and can readily assess and decide on, makes it far easier for them to say yes.
WHY
Your purpose
Why does this idea matter? What problem does it solve? What is the impact on the organisation, the customer, and the results? This is your case for change, and the reason people will listen.
First, we explore the underlying drivers and beliefs that spark and fuel your idea. Your drivers are often rooted in personal experiences or frustrations, they're what compels you to pursue this idea. Your beliefs are why you feel it matters. They are personal, deeply rooted, and define the purpose of your idea, giving it meaning and direction.
“My work as a nurse is driven by a deeply rooted belief in helping people. Every day I see room to help more patients. Being able to do that is exactly why I became a nurse in the first place.”
HOW
Your plan & business case
To take your idea further within the organisation, you need the support of your colleagues and management. That means writing a plan and a business case:
What is the added value of your idea? What will it deliver, what will it cost, and what resources do you need? Who do you need to partner with: colleagues, your manager, other stakeholders. How do you bring them on board?
“Together with some colleagues and my team lead, I've written a plan and a business case that not only helps more patients, but also delivers a better financial result for the organisation.”
WHAT
Show the result of your idea
Show the result of your idea after implementation.
To you 'sell' your idea to the decision-makers in your organisation you visualise it so decision makers feel and see what you feel and see.
This is where your idea comes to life, and where management can say yes to.
“We made a video in which a patient describes the impact of being treated earlier, supported by a financial snapshot, and a pilot proposal suggesting a small-scale start so the risk feels manageable and the result is demonstrable.”
Getting your idea adopted
Understanding how decision-making works in organisations is the first step.
Gain insight into who is involved and why, which processes are in place, what a business case needs to contain, and on what criteria ideas are assessed and approved.
What it takes
Learn how management evaluates ideas and what information they need to get behind one, and how to move it forward through the decision-making process.
Because ultimately, you need management to become the champion of your idea.
After this online course, you’ve turned your idea into a plan where management can say yes to
How it works
You now know how to turn your ideas into an inspiring and viable plan that aligns with the decision-making process in your organisation.
From the inside out
Your energy and belief in your idea stays alive in the plan, so that when it lands on the table of management and the board, they feel and see what you feel and see.
Engagement
You'll know who to partner with and involve early, and exactly what information decision-makers need to get behind your plan and say yes.
In this online course
In a structured way, we work through the key topics with step-by-step tutorials, guiding questions, inspiring exercises, real-life experiences and examples, relevant links and takeaways with my personal advice.
The course is designed to guide you through 3-5-minute learning experiences.
You can take the course in your ow time and pace.
On sign up you receive access to the online course From Idea to Action + workbook.
You have two years access to the course.
Your investment: € 179,- excl. VAT.
FAQ
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This online course is for professionals who have ideas that could improve their organisation but struggle to get them heard, approved, or implemented.
Whether you work in healthcare, logistics, finance, or any other field, if you see what needs to change and want to drive that change from within, this online course gives you the tools and language to make it happen.
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Intrapreneurship is the practice of thinking and acting like an entrepreneur within an organisation, spotting opportunities, developing ideas, and driving change from the inside.This online course is built around exactly that.
You don't need to start your own business to have an entrepreneurial mindset. You just need the right skills to turn your ideas into action within your organisation.
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A first version of a plan and business case for your idea, structured around the Golden Circle (Why, How, What) and tailored to the decision-making process in your organisation.
You'll also know who to involve, how to present your idea, and what management needs to say yes.
Use the business case format your organisation uses and you'll end up with a plan ready to present.
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This online course gives professionals on the ground the tools to initiate and drive change from the bottom up.
You learn how decision-making works, how to build a business case, and how to bring the right stakeholders on board, so your idea moves forward through the process rather than getting stuck in it.
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Stakeholder management is understanding who needs to be involved in your idea, why they matter, and how to bring them on board.
In this online course you map out who your key stakeholders are, what they need to hear, and how to partner with them early so your idea gains traction instead of resistance.
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The online course Your Personal Foundation focuses on your personal foundation, who you are and what drives you.
From Idea to Action builds on that foundation and translates it into action, turning your idea into a concrete plan your organisation can say yes to.
Together they form a natural programme, personal foundation first, then professional impact.
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The course includes a workbook
The course is designed to guide you through 3-5-minute learning experiences
In a structured way, you work through the key topics with step-by-step tutorials, many examples, guiding questions, a workbook, relevant links to trusted sources and takeaways with my personal advice
You have two years access to the course.
Do you prefer to work in a group?
In that case, you can join a masterclass. Check which one suits you best.