Masterclass Reinvent Your Business
For founders, self-employed professionals and small business owners
Your car needs a yearly MOT. So does your business.
The market changes all the time, global situation affects your costs and profit, causing your clients to pause investments, AI can be both a gift and a burden, it’s time to broaden your scope for new business.
Masterclass Reinvent Your Business
Before you rush to adapt to the situation, this is a good moment to pause and check in with yourself.
What do I actually want with my business?
In this masterclass, we
(re-)build your business foundation
Most businesses focus on what they do, making them sound identical. It doesn’t evoke an emotion or feeling. They start with the products and services, but that’s the least inspiring part.
The foundation of your business is formed by the Why, How, and What. The 3 layers of the Golden Circle of Simon Sinek.
Inspiring businesses communicate from the inside out, starting with why, then how, and finally what. That way you attract people who share your beliefs, trust you and stay loyal.
Engaging businesses
Why
The Why is about your purpose, your beliefs. It inspires, evokes emotions.
The decision to do business with you is made in a split second, often unknowingly. It’s biological. That’s why we connect Sinek’s model to the working of the brain.
How
The How is about your business model: the framework that defines how your company creates value for its customers with your activities.
When you design your business model around your beliefs and what energises you, you create a foundation that not only supports your goals but also aligns with your values and strengths.
What
While your Why and How inspire and differentiate, your What is the evidence of those beliefs in action. It’s the product or service itself. It’s what customers see, buy, or experience first.
Your product must align with how your actions or offerings embody your purpose and values (your Why) to create authenticity and trust.
After this masterclass, your business foundation will be the place where you recharge and reconnect with your inspiration and creativity
Business manifesto & elevator pitch
You’ve written and practiced your business manifesto & elevator pitch. It’s your statement to the outside world.
Business model
You’ve designed your business model (the How), based on your Why and clear deliverables (What).
It’s your blueprint to execute your new ideas in a structured way.
Compass
Your business foundation is your yardstick at crossroads, helping you stay headstrong when necessary and find workarounds when you hit a roadblock. It’s also your inspiration box when you need to write proposals and create content for social media.
In this masterclass
In a structured and personal way, we work through these key topics using guiding questions, inspirational exercises and examples, real-life experiences and challenges from your business and mine.
Exchanging experiences with peers facing similar challenges in a structured, personal and interactive small group setting of maximum
8 - 10 participants.There's plenty of space for everyone’s questions and ambitions.
I'll reach out ahead of the masterclass to get a clear picture of your questions and challenges, so I can tailor the content to the group.
On sign up you receive free access to the e-course Your Business Foundation + workbook, to cover the key topics and terms used in the masterclass upfront. This ensures all participants start from the same level.
Do you prefer online or in-person?
Depending on your preference and availability I offer online and in-person masterclasses
The value of peer exchange
Exchanging experiences with other entrepreneurs facing similar challenges in a structured personal and interactive small group setting, gives you:
Recognition
Realising you're not alone. You face the same doubts, the same hurdles. That what you're struggling with isn't a personal failure, it's part of the entrepreneurial journey. That in itself gives you wings.
Collective wisdom
Learning from people who are in the same trenches, offering new perspectives. Combine expert advice with peer advice for concrete, honest, and immediately applicable advices
Inspiration
Seeing what others are building, and being seen yourself, is inspiring, gives you energy and pushes you forward.
Masterclass Dates Reinvent Your Business
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Online Masterclass 🇬🇧/🇳🇱
Two sessions of 2 hours with a 10-minute break
Session 1: Wednesday, 9 September 2026 - 19:00 -21:00 CET
Session 2: Wednesday, 15 September, 2026 - 19:00 - 21:00 CET
Early bird until 1 August 2026: € 279,95, excl. VAT
Normal price: € 299,95,- excl. VAT
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In-person Masterclass 🇳🇱
In-person masterclass - 4 hours.
Saturday, 5 September 2026, 10: 00 - 14:00, including lunch
Early bird until 1 August 2026: € 299, 95, excl. VAT
Normal price: € 324,95,- excl. VAT
Does neither of the above dates work for you? Or is it already fully booked?
Add yourself to the waitlist!
You'll be the first to know when new masterclasses are scheduled or when a last-minute spot becomes available.