Start your business
Start your business
Start by shaping your business foundation to attract the right customers. By laying down this groundwork, you’ve essentially written your business plan and you’ll be ready to test your product or service. Then choose the right business structure, complete your registration, secure the necessary insurances and comply with privacy laws. Now, you’re all set to launch your own business.
Start flexible
Choose the complete course or handpick specific topics to build a personalised program that aligns with your goals and budget.
Each e-course is designed to guide you through 3-5-minute learning experiences.
With step-by-step tutorials, many examples, guiding questions, working documents, relevant links to trusted sources and takeaways with my personal advice.
By following your lessons on your mobile, you can even take the e-course on the go.
e-Courses
Your Business Foundation
Most businesses focus on what they do, making them sound identical. People are inspired by why you do something. Learn how to start a business that attracts loyal customers.
Applicable worldwide 🌏
Your Business Plan
Now you’ve anchored your business idea in a solid foundation, you’re ready to complete your business plan with a market analysis, financial projections and a business name.
Applicable worldwide 🌏
Your Legal Business Structure
Choosing the right legal structure is important as it affects various legal and financial aspects of your business such as liability, tax, and set-up requirements. Learn which one is best suited for you.
Applicable in the Netherlands 🇳🇱
Register Your Business
Make it official by registering your business with the Chamber of Commerce and the Tax Authority and open a bank account. Prepare yourself for the process.
Applicable in the Netherlands 🇳🇱
Insurance
It’s better to be safe than sorry. Learn what minimum insurance package suits your business and legal structure. With an extra chapter on Occupational Disability Insurance (AOV).
Applicable in the Netherlands 🇳🇱
The GDPR (AVG) Guide
Also freelancers and small businesses need to comply with the privacy law GDPR (AVG) because they often process personal data, sometimes without realising it. Get compliant.
Applicable in Europe🇪🇺
The DBA Act
Get your self-employment status status straight. Learn how to comply with the DBA Act as a self-employed professional without staff (ZZP'er), how to mitigate risks and what you need to arrange.
Applicable in the Netherlands 🇳🇱
Legal
Legal basics help to protect your business. Set up your legal basics: Terms & Conditions, a disclaimer, a contract and invoices that meet the legal requirements.
Applicable in the Netherlands 🇳🇱
Start Your Business
The complete course
Starting a business is inspiring, fun, and at times challenging. With the complete course you have access to all the e-courses of the program. We do it together.
Applicable in the Netherlands 🇳🇱
Your business foundation
Create a rock solid foundation for a sustainable business
Applicable worldwide 🌏
Attract the right customers
Most business focus on what they do, making them sound identical. It doesn’t evoke an emotion or feeling. People are inspired by why you do something, not just what you do.
Learn how to start a business that fits with your beliefs, in a way it energises you. Attract customers that share your way of doing business and will stay loyal to you.
Why is this important?
Before you share your business idea and model with the outside world, you need to anchor it in yourself. That way, you’ll build a rock-solid business foundation that keeps you on track when you lose faith. It’s your yardstick at crossroads, helping you stay headstrong when necessary and find workarounds when you hit a roadblock. It’s also your inspiration box when you need to write proposals and create content for social media.
How to get there?
I’ll guide you through all the essential steps to discover what sparks you and keeps you going, what energises you and what drains you (so you can avoid or manage it) to create your personal and business foundation.
After this course:
You’ve created a solid business foundation.
You’ve built your business model from the inside out, designed around what gets you going.
You’re ready to test your idea and complete your business plan to connect with the outside world.
Your Business Plan
Applicable worldwide 🌏
Step outside
Now that you’ve anchored your business idea in a solid foundation, you’re ready to integrate the outside world into your plan and present yourself.
You’re ready to complete your plan with a market analysis, financial projections, and create a business name.
Why is this important?
A business plan turns your ideas into actionable steps, helps you stay on track and present your plan to others.
After this course:
You have an actionable business plan that helps you to bring your idea to life.
Your business plan is ready to present to stakeholders such as the bank or investors, your accountant, or the Chamber of Commerce when you register your business.
How to get there?
I’ll guide you step-by-step through the proces with templates and examples to draft your own business plan.
Your Legal Business Structure
Applicable in the Netherlands 🇳🇱
Make an informed decision
Explore the different legal business structures for a business on your own and for a business with partners. Make an informed decision and select the one that best suits your needs.
Learn about the most common structures, when they‘re typically used and which one is best suited for you.
After this course:
You’re familiair with the characteristics of the most common legal business structures for a business on your own or with partners and how to act accordingly.
You’ve made a considerate choice for the legal structure that fits your business best.
How to get there?
I’ll guide you through the possible legal structures so you can make an informed choice.
With the help of the decision tool you can determine the legal business structure that best suits your situation.
Why is this important?
Choosing the right legal structure for your business is important as it affects various legal and financial aspects of your business such as liability, tax, and set-up requirements.
Register Your Business
Applicable in the Netherlands 🇳🇱
You’re really starting your business!
After creating your business plan and choosing your legal business structure, you can now register your business with the Chamber of Commerce and the Tax Authority and open a bank account.
After this course:
You’re officially in business.
You have the necessary business registration number and VAT-number to do business.
You know how to get the most out of your registration.
How to get there?
You’ll get a clear overview of the most important actions you’ll need to take, so you don’t get overwhelmed by all the information out there. I’ll help you prepare all the required information.
Why is this important?
It is a legal requirement to register with the Chamber of Commerce and Tax Authority when you start a business. You need a bank account to do business.
You'll need to provide details about your business plan, your legal business structure and activity codes, company name, website domain name, and other key info needed to start.
The GDPR (AVG) Guide for Small Businesses and Freelancers
Applicable in Europe 🇪🇺
Personal data
Do you know that a name of a person is already considered personal data?
So, if you store your customer's name, for example in an email, you’re already processing personal data.
After this course:
You know how to comply with the GDPR to protect your customers’ personal data.
You’ve drafted a privacy statement, set up your cookies, enabled customers to exercise their rights, and finalised the necessary agreements with parties that process your and your customers’ personal data.
How to get there?
With the 6-Step GDPR Compliance Checklist, I’ll help you set up the essential basics to comply with the GDPR.
Using the templates and clear examples, you’ll build your personal GDPR toolkit step-by-step.
Why is this important?
Also freelancers and small businesses need to comply with the privacy law GDPR (AVG) because they often process personal data, sometimes without realising it, such as customer names, email addresses, or payment details.
The DBA Act
Applicable to freelancers (ZZP'ers) in the Netherlands 🇳🇱
Self-employment status
Freelancers (ZZP’ers) are often hired as a flexible layer by clients to provide flexibility and scalability for a business or project. Hiring freelancers also has implications for the businesses that contract them.
The government has implemented the DBA Act to prevent fraudulent contracting and sham self-employment. Your legal business structure doesn't matter. The focus is on the fact that you are self-employed without staff.
After this course:
You’ll know how to comply with the DBA Act as a self-employed professional without staff (ZZP'er).
You’ll know how to mitigate risks and what you need to arrange.
How to get there?
I’ll guide you through the background of the DBA Act, explain how to comply with it, and share tips and useful links and tools, along with an explanation on how to use them.
Why is this important?
To comply with the DBA Act both freelancers and clients must structure their working relationship in such a way that it doesn’t qualify as employment under Dutch law.
The difficulty is that the criteria don’t stand alone, it’s about the specific situation and the full picture. The more you act like an independent contractor, the better.
Insurance
Applicable in the Netherlands 🇳🇱
Make an informed decision
Running a business can involve various risks. Even when you don't mean to, things can go wrong, like accidentally damaging a client's property or facing liability issues with your product. Depending on the legal structure of your business, you may face personal liability.
It's not something to stress over, but it's better to be safe than sorry.
After this course:
You’ve learned about potential business and risks, which enables you to get a grip on them.
You’re able to make a considerate choice for the (minimum) insurance package that suits the nature of your business and your legal business structure.
How to get there?
We’ll explore the types of business insurance you need to know about. I’ll walk you through the various insurance options and the basic coverage every business should have. Plus, we’ll take a closer look at occupational disability insurance. With relevant links and tips to save you money.
Why is this important?
Insurance is a crucial part of your risk management, helping to protect against potential financial losses and liabilities.
With an extra chapter on Occupational Disability Insurance (AOV) and alternatives.
Legal
Applicable in the Netherlands 🇳🇱
Protect your business
To run a business you need legal basics such as Terms & Conditions, a disclaimer and contracts.
After this course:
You’ve drafted your legal basics: Terms & Conditions, a disclaimer, a contract and invoices that meet the legal requirements.
How to get there?
ll guide you step-by-step through the proces with templates and examples to draft your own legal basics.
Why is this important?
Legal basics help protect your business, clarify what customers can expect, and prevent misunderstandings or complaints.
Start Your Business - The complete course
Applicable in the Netherlands 🇳🇱
Your business journey
Starting a business is inspiring, fun, and at times challenging. It’t not a straight road: there will be bends, unforeseen events and key decisions to make along the way.
With the complete course you have access to all the e-courses of the program Start your business with a 5,5% discount.
After this course:
You’re officially in business.
You’ve created a solid business foundation.
You’ve built your business model from the inside out, designing it around what drives you and sets you apart from the rest.
Your business plan with actionable steps helps you stay on track.
You’ve set up all the essentials and comply with legal requirements and relevant laws, such as the DBA Act and the GDPR.
How to get there?
I’ll guide you through all the essential steps with step-by-step tutorials, many examples, guiding questions, working documents, relevant links to trusted sources and takeaways with my personal advice and lessons learned.
Why is this important?
With a strong base to return to for support and an actionable business plan, you’ll move forward with confidence.
By completing all the essential steps, like complying with the law, official registration, and securing the necessary insurances and legal arrangements, you’re all set to go.
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