Your Business Foundation
online course

For founders, freelancers, (self-) employed professionals, and small business owners

This online course is designed for who want to sharpen their business strategy, redefine their business model, find a new direction, or simply check whether their business is still aligned with what you want.

Engaging businesses

Key topics

Most businesses focus on what they do, making them sound identical. It doesn’t evoke an emotion or feeling. They start with the products and services, but that’s the least inspiring part.

Inspiring businesses communicate from the inside out, starting with why, then how, and finally what, the 3 layers of the Golden Circle of Simon Sinek. That way you attract people who share your beliefs, trust you and stay loyal.

Why

The Why is about your purpose, your beliefs. It inspires, evokes emotions.

The decision to do business with you is made in a split second, often unknowingly. It’s biological. That’s why we connect Sinek’s model to the working of the brain.

How

The How is about your business model: the framework that defines how your company creates value for its customers with your activities.

When you design your business model around your beliefs and what energises you, you create a foundation that not only supports your goals but also aligns with your values and strengths.

What

While your Why and How inspire and differentiate, your What is the evidence of those beliefs in action. It’s the product or service itself. It’s what customers see, buy, or experience first.

Your product must align with how your actions or offerings embody your purpose and values (your Why) to create authenticity and trust.

A golden circle: A spiral staircase with gold-colored railings and white steps viewed from below, creating a tunnel-like effect.
A golden circle: A spiral staircase with gold-colored railings and white steps viewed from below, creating a tunnel-like effect.
Diagram showing the brain's three parts: the neocortex in blue with advanced functions, the limbic system in yellow with emotions, and the reptilian brain in green with survival instincts.
FAQ
FAQ

After this online course, your business foundation will be the place where you recharge and reconnect with your inspiration and creativity

Business manifesto & elevator pitch

You've written the first version of your business manifesto and practiced your elevator pitch. It's your opening statement to the outside world, a starting point to refine and build on.

Business model

You've designed the first version of your business model (the How), based on your Why and clear deliverables (What). It's your blueprint to execute your ideas in a structured way, ready to be tested and refined.

Compass

Your business foundation is your yardstick at crossroads, helping you stay headstrong when necessary and find workarounds when you hit a roadblock. It’s also your inspiration box when you need to write proposals and create content for social media.

In this online course

  • In a structured way, we work through the key topics with step-by-step tutorials, guiding questions, inspiring exercises, real-life experiences and examples, relevant links and takeaways with my personal advice.

  • The course is designed to guide you through 3-5-minute learning experiences.

  • You can take the course in your own time and pace.

  • On sign up you receive access to the online course Your Business Foundation + workbook.

  • You have two years access to the course.

  • Your investment: € 199,- excl. VAT.

Sign up
Sign up

FAQ

  • This online course is designed for founders, freelancers, self-employed professionals and small business owners who want to sharpen their business strategy, find a new direction, or simply check whether their business is still aligned with what they want.

    Whether you're just starting out, growing, or ready to make a significant change, shifting to a different audience, a new service, a different business model, or even a completely new field, this is a good moment to pause and rebuild from your foundation.

  • Three concrete starting points: a concept for your business manifesto and elevator pitch, the first version of your business model designed around your beliefs and strengths. These will become your compass to guide your decisions and content going forward.

    These are foundations to build on, not finished products. Refining them is part of the process, with this online course.

  • Yes. Whether you want to attract new clients, enter new markets, or develop new services, this online course gives you the strategic foundation to do that in a way that's authentic and sustainable. It's business development that starts from the inside out.

  • The online course Build your Personal Foundation focuses on your personal foundation, who you are and what drives you. Your Business Foundation builds on that and translates it into your business strategy, model, and pitch. Together they form a natural programme, personal first, then business.

    • The course includes a workbook

    • The course is designed to guide you through 3-5-minute learning experiences

    • In a structured way, you work through the key topics with step-by-step tutorials, many examples, guiding questions, a workbook, relevant links to trusted sources and takeaways with my personal advice

    • You have two years access to the course.

Sign up

Do you prefer to work in a group?

In that case, you can join a masterclass. Check which one suits you best.

MASTERCLASSES