Masterclass Your Business Check-up
For founders, freelancers, (self-) employed professionals, and small business owners
Your car needs a yearly MOT. So does your business.
The market changes all the time: legislation brings new demands, the global situation affects your costs and profit, your traditional order pipeline is drying up, AI is entering the game, a blessing or a burden, time will tell. It’s time to broaden your scope for new business.
Masterclass Your Business Check-up
Before you rush to adapt to the situation, this is a good moment to pause and check in with yourself.
What do I actually want with my business?
Engaging businesses
This masterclass is designed for founders, freelancers, self-employed professionals and small business owners who want to sharpen their business strategy, redefine their business model, find a new direction, or simply check whether their business is still aligned with what you want.
Most businesses focus on what they do, making them sound identical. It doesn’t evoke an emotion or feeling. They start with the products and services, but that’s the least inspiring part.
Inspiring businesses communicate from the inside out, starting with why, then how, and finally what, the 3 layers of the Golden Circle of Simon Sinek. That way you attract people who share your beliefs, trust you and stay loyal.
Why
The Why is about your purpose, your beliefs. It inspires, evokes emotions.
The decision to do business with you is made in a split second, often unknowingly. It’s biological. That’s why we connect Sinek’s model to the working of the brain.
How
The How is about your business model: the framework that defines how your company creates value for its customers with your activities.
When you design your business model around your beliefs and what energises you, you create a foundation that not only supports your goals but also aligns with your values and strengths.
What
While your Why and How inspire and differentiate, your What is the evidence of those beliefs in action. It’s the product or service itself. It’s what customers see, buy, or experience first.
Your product must align with how your actions or offerings embody your purpose and values (your Why) to create authenticity and trust.
After this masterclass, your business foundation will be the place where you recharge and reconnect with your inspiration and creativity
Business manifesto & elevator pitch
You've written the first version of your business manifesto and practiced your elevator pitch. It's your opening statement to the outside world, a starting point to refine and build on.
Business model
You've designed the first version of your business model (the How), based on your Why and clear deliverables (What). It's your blueprint to execute your ideas in a structured way, ready to be tested and refined.
Compass
Your business foundation is your yardstick at crossroads, helping you stay headstrong when necessary and find workarounds when you hit a roadblock. It’s also your inspiration box when you need to write proposals and create content for social media.
In this masterclass
In a structured and personal way, we work through these key topics using guiding questions, inspirational exercises and examples, real-life experiences and challenges from your business and mine.
Exchanging experiences with peers facing similar challenges in a structured, personal and interactive small group setting of maximum
8 - 10 participants.There's plenty of space for everyone’s questions and ambitions.
I'll reach out ahead of the masterclass to get a clear picture of your questions and challenges, so I can tailor the content to the group.
On sign up you receive free access to the online course Your Business Foundation + workbook, to cover the key topics and terms used in the masterclass upfront. This ensures all participants start from the same level.
Do you prefer online or in-person?
Depending on your preference and availability I offer online and in-person masterclasses
The value of peer exchange
Exchanging experiences with peers facing similar challenges in a structured personal and interactive small group setting, gives you:
Recognition
Realising you're not alone. You face the same doubts, the same hurdles. That what you're struggling with isn't a personal failure, it's part of the entrepreneurial journey. That in itself gives you wings.
Collective wisdom
Learning from people who are in the same trenches, offering new perspectives. Combine expert advice with peer advice for concrete, honest, and immediately applicable advice.
Inspiration
Seeing what others are building, and being seen yourself, is inspiring, gives you energy and pushes you forward.
Masterclass Your Business Check-up
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Online Masterclass
Two sessions of 2 hours with a 15-minute break
Session 1: Wednesday, 23 September 2026, 9.30 - 11.30 CET
Session 2: Wednesday, 7 October 2026, 9.30 - 11.30 CET
€ 299,95 excl. VAT
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In-person Masterclass
In-person masterclass - 10.00-14.00 uur - including lunch
Friday, 25 September 2026,
Heusden (NB)Wednesday, 7 October 2026,
UtrechtTuesday, 21 October 2026,
Amsterdam
€ 324,95 excl. VAT
FAQ
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This masterclass is designed for founders, freelancers, self-employed professionals and small business owners who want to sharpen their business strategy, find a new direction, or simply check whether their business is still aligned with what they want.
Whether you're just starting out, growing, or ready to make a significant change, shifting to a different audience, a new service, a different business model, or even a completely new field, this is a good moment to pause and rebuild from your foundation.
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Think of it as an MOT for your business. We look at whether your business foundation, your Why, How, and What, still reflects what you believe in and where you want to go.
From there we rebuild or sharpen your strategy, your business model, and how you present yourself to the outside world.
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Three concrete starting points: a concept for your business manifesto and elevator pitch, the first version of your business model designed around your beliefs and strengths. These will become your compass to guide your decisions and content going forward.
These are foundations to build on, not finished products. Refining them is part of the process, with the e-course Your Business Foundation.
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Yes. Whether you want to attract new clients, enter new markets, or develop new services, this masterclass gives you the strategic foundation to do that in a way that's authentic and sustainable. It's business development that starts from the inside out.
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Both options are available. I offer online and in-person masterclasses, open to participants across the Netherlands and internationally.
Online masterclasses run in two sessions of 2 hours. In-person runs as a single session of 4 hours, including lunch. Check the dates above or join the waitlist if the current dates don't work for you.
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Reinvent Yourself focuses on your personal foundation, who you are and what drives you. Your Business Check-up builds on that and translates it into your business strategy, model, and pitch. Together they form a natural programme, personal first, then business.
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On sign up you receive free access to the e-course Your Business Foundation plus a workbook, so you can prepare ahead of the session and keep refining the outcomes afterwards.
During the masterclass there's plenty of space for your personal questions and challenges. I reach out ahead of time to get a clear picture of what's going on in your business and tailor the content to the group.
Does neither of the above dates work for you? Or is it already fully booked?
Add yourself to the waitlist!
You'll be the first to know when new masterclasses are scheduled or when a last-minute spot becomes available.